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HubDb – HubSpot’s New Step For Providing Database Driven Websites

December 5, 2016 | Dev Shah

Web users need value, and the data that you provide should be accurate and accessible while conforming to the needs of the users. Users should be able to relate to and act upon the information that you present to them. In the process of providing up-to-date content to your users throughout various parts of the conversion journey, you may seek the ability to automatically update data that is accessible through your website. Businesses, marketers, and developers need to harness the power of a data-driven approach that is facilitated by database for content publishing and information management on the web.

HubDb Database Tool: Good News For HubSpot-ters

Those leveraging the power of HubSpot marketing software and COS/CMS for inbound marketing and web development respectively, could now rejoice the arrival of the HubDb, a relational database building tool that was announced on November 9th by HubSpot. This tool allows developers create quick databases that could be embedded into websites/landing pages and marketers could update data into tables that could be conveniently modified. If a business needs to preserve data that consists of a long list of details, for instance employee directory, product list, event schedules, and various resources, data management becomes easier with HubDb.

Does your website need the HubDb power?

Online marketing has evolved on the basis of the user behaviour. Marketers now have to consider the way users search and consume information online. Sites that provide high level of interactivity and freshness will replace the ones that don’t care about sufficing the current trends. Even the most basic login functionalities to build a full-fledged eCommerce websites, will require information to be stored, manipulated and modified.

The central role of the HubDb is to provide this functionality to developers, businesses and marketers. What makes the HubDb a good mechanism for your data on the web?

Integration with the dynamic server side pages: Web developers could easily connect HubDb with the dynamic server side pages manually. The database could be updated for many types of server side pages that range from e-commerce websites to member directories and many more. At this moment out of CRUD (Create/Read/Update/Delete), developers could only read with the help of the Hubl code on the webpage. If you want to create, update and delete data, you could head to the HubDb dashboard.

Database-centric publishing: Developers will facilitate storage of the content in a database and later combine it with Hubl (Hubspot’s own coding language) layout tags when deploying the content for publication. When the information is combined with the layout template, it will saturate the content into the same theme as other pages on the site. Thus you will have a uniform appearance across the website although the content is updated by dozens of people accessing the database. This uniformity plays an important role in successful user experience.

Content search and personalization: A database is renowned for the search feature. Inbound marketing is renowned for personalization. Uses could customize the kind of content that appears to them by using the search and filter feature. A compilation of topics on the page will enable the users to directly jump to the content of their choice. Without a database system, it would be impossible to develop a site that could be tailored with the latest items.

How does my inbound marketing campaign benefit from HubDb?

Businesses and users are demanding more and more services from the company web pages. Whether it’s e-commerce, data storage, or attracting and navigating visitors through a site, web pages have had to become dynamic in structure. The basic HTML tags are not sufficient for a web site. The current online marketing scenario demands personalized content that is updated live and is dynamic in nature.

Being an inbound marketer, you know the importance of providing exceptional user experience. In case of a stock-broking website it is inevitable for the publishers to provide up-to-date business news to their visitors. Are they going to code the content into the website every time a new event occurs? The same scenario is faced by many businesses that need to update some or the other information frequently. How could publishers or marketers ensure that their website visitors get the updated information?

This is where the functionalities of HubDb could be leveraged. Once the HubDb table is built and embedded to the website or landing pages by the developers, the database could be easily accessed and the content could be updated in order to provide fresh content to the visitors.

Designers and marketers could come together to create a fully-functional database that gives the most relevant information that could be shared with the end users through the website in pieces that you would like them to consume.

Non-programmers have the benefit of using the easy interface of HubDb to generated quick templates and drive it into the inbound marketing campaign via the website. It is very simple to create a HubDb database and it fits into the methodology of inbound marketing as it helps marketers update their prospects with live information. Inbound marketing is only strengthened with the help of one more feature in the HubSpot sphere.

3 Steps To Get Your Database-Driven Webpage

  • Create HubDb table.
  • Create a module in design manager.
  • Add the custom module to any web page or landing page.

For more detailed description on the above three steps, click the below URL:


Web Development


Dev Shah

Dev Shah

Dev is the Head of Marketing at HubMonks, a HubSpot content management system (CMS) partner for major inbound marketing agencies and brands. Dev utilizes and swears by the power of the HubSpot inbound marketing methodology. He loves to share valuable insights on HubSpot’s marketing software, content management system (CMS) and the best practices to set up successful inbound marketing campaigns.

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