One common concern among a majority of clients is what will happen to their current website when they migrate to the Hubspot COS. In this article HubMonks will discuss the three main options that you could consider before determining the type of migration.
Every client has their own needs and they need to understand how they want the website to function in order to ensure that it is managed efficiently. You either could go with the full, half, or essential migration.
Option 1: Full Migration
Full-functionality is what makes HubSpot platforms a cool marketing property. There are so many features that make this option the top-priority for a majority of people who are considering going the Hubspot way. Let’s have a look at some of the features:
- User-friendly templates and style design.
- Instant preview.
- It comes with all the reports and analytics that you might need.
- It facilitates creation of personalized content with the help of Smart Content.
- Responsive mobile-optimized design.
- Efficient technical support.
- Hubspot’s own CDN.
- Robust interface.
The list of advantages could go on, however one point stands out that COS/CMS provides utmost ease once you migrate your whole website to this platform. The best part about the migration is the integrated analytics. You could actually migrate your calls-to-action, emails, socials, and other workflows in order to know how effectively they are working. Once you migrate to Hubspot, your team doesn’t need to be worried about being skilled in HTML or designing elements. You have two options – either you could migrate your website with the help of the Hubspot migration team, or you could hire an agency to help you in designing and developing your site to be functional on the COS/CMS. It will largely depend on the design and structure of your website as to which option you should go with. While there are many sites that could be replicated into Hubspot COS/CMS, others will need a lot of work for which you might consider hiring a web designer who is familiar with the COS/CMS.
Option 2: Partial Migration
The website and blog will stay, however the whole customer journey is built with the help of Hubspot. This allows you to use your existing content management system for web pages and blogs. However, if you want to build landing page and thank you pages, you will have to use the Hubspot system. This proves to be a good option when you are using the COS/CMS from quite a while now and are comfortable with it. With this option you could enhance your lead generation efforts with the help of the Hubspot software. Let’s check out how this partial migration works.
Firstly, your website stays as it is. So, you will not have to touch it except for when you will need to add the tracking code. Meanwhile, your landing page templates will be created on HubSpot along with the thank you pages. These pages will stick to the theme of the original website to the best. This particular feature is included with your subscription. You could start setting the subdomain for these templates as they are being prepared. In terms of SEO, there is very less scope for landing pages to rank on search engines. Thus, you will need to create a conversion path for every offer on the particular subdomain. Once the templates are received and the subdomain is created, you could create the conversion path, including landing page, thank you page, call to action, and thank you email. You still get access to the landing page analytics and campaign sorting to know how each offer is performing.
Option 3: Essential Integration
It is quite convenient to add Hubspot code to your current website and it is very easy to pull the data to your analytics dashboard. You could also pull out analytics within certain individual tools. So, it means that you will be able to view and compare between the submissions rates of two forms. In addition to that you could measure the effectiveness of a call-to-action by comparing their click-through-rates. However, you will not be able to get the data filtering features inside the landing page, site page, and blog tools. The reason is that these pages are not built and published in the COS/CMS. The data is still there in the Page Performance report and the Campaigns tool.
It doesn’t matter where the pages are hosted on the Page Performance report. This is where you could go to see click rate data for each page. If you are not migrating the site fully, it will limit the ways that you will slice the data with the Hubspot’s reporting tools, but it has very little effect on the success of the campaign. All the data is available in some form or other, but you will definitely need to be skilled with Google Analytics for sure.
With Hubspot, you get access to the wealth of functions and data. If you love your current COS/CMS chances are that you might not want to fully integrate Hubspot COS/CMS with it. Or maybe, your marketing campaign is ready for a full technological makeover. Integrating Hubspot into your online marketing will definitely boost its working and give you results in terms of the performance of various components. It all depends on how ready your team is to adapt to this new technology.