Lead generation is the BIG DADDY of all online marketing goals. Your leads are only as good as the website that generates them. So, it becomes vital for you to create a website that resonates with the targeted audience and boosts your online marketing initiatives to acquire quality leads.
Marketers need the support of a holistic content management platform. So, where do they get this platform? The answer is the Hubspot COS/CMS system, which is considered the best choice when it comes to building lead-focussed assets like website, blog, landing pages, or email templates.
What is Hubspot COS/CMS?
In simplest of terms, the Content Optimization/Management System (COS/CMS) is a fully integrated tool for the creation of online marketing instruments that helps in personalizing your messages across all platforms based on the level of awareness of the prospect.
At HubMonks we have classified the following COS/CMS enhancements that marketers are seeking, which are successfully fulfilled by the Hubspot COS/CMS system.
- Agencies are now looking for an all-inclusive content management platform that provides solution for fully functional websites, email templates, and landing page templates.
- In the mobile age marketers want responsive technology at the core of lead generation solutions.
- Marketers want a personalized approach towards each visitor, treating them in a unique manner based on their journey in the conversion funnel.
- Flexibility that enables the creation of all imaginable designs.
Hubspot COS/CMS is single-handedly capable of meeting all the above requirements
Who could ideally incorporate Hubspot COS/CMS in their online marketing?
- Businesses that are considering the integration of Hubspot.
- Businesses that are currently using Hubspot but are using a third-party COS/CMS.
- Agencies providing Hubspot inbound marketing services to businesses.
Hubspot COS/CMS – The divine temple to achieve all marketing needs
If Hubspot COS/CMS is something that fits your requirements, there is no looking back as it provides some of the most advanced functionalities that are hard to find in other COS/CMS.Here are some reasons why Hubspot COS/CMS should be in your priority list:
Fully in-sync with inbound marketing methodology
The content optimization system takes into account all the nuances of the inbound marketing campaign.
- All-in-one (email, analytics, websites, customer database, blogs, landing pages, and more).
- Marketers are able to make simple changes to the template layouts.
- World-class content delivery network (CDN) based hosting.
- No manual plugin updates.
- A single login is enough to manage multiple domains.
- SSL encryption included.
- Powerful backup (posts, CSS, pages, and more).
- Free Litmus account to test the major email clients for templates.
- Skilled support team.
The Hubspot COS/CMS adds more value to the traditional functions of the COS/CMS by delivering targeted content to leads at various levels in the conversion funnel. The Smart Content feature is configured on the basis of the contact list that you already have or the buyer’s journey. So, now you could have tailored messages for the new visitors, leads, or customers on the basis of their journey in the marketing funnel. With this feature of the COS/CMS, you could add life to your content marketing by being specific rather than sending generic content.
If you are serious about online marketing, you’ve got to be concerned about mobile users. In order to reach the ever-increasing mobile crowd, you need to incorporate responsive design into the marketing mix. The Hubspot COS/CMS creates responsive websites automatically that will adapt to various screen sizes of computers and mobile phones.
With the Hubspot COS/CMS, you don’t have to manually code to facilitate responsiveness, as that part is taken care of by the system while you develop the website.
Sometimes it gets very daunting to access multiple analytics tools to measure the success of your marketing efforts. Hubspot COS/CMS relieves you from this extra baggage by providing analytics at one place. Whether it is campaign monitoring, emails, social following, paid campaigns, keywords tracking or more, you get all the tools at one spot. You could leverage all these items and create custom reports once you build the site using the Hubspot COS/CMS.
Quick template creation with flexible columns
The Design Manager feature with the Hubspot COS/CMS could help in creating new templates in a jiffy. For instance, if you want to create a page showing your team with 3 columns, you could easily create a 3 column page template and make the “Meet Our Team” page. Another instance is when you want a left column template with main content area, and you know that the column will have different modules depending on the page that is created. In case of a contact page, you might have a map and contact information in the column. Similarly, in the case of the landing page you might keep a form in the left-hand column. In both the scenarios they are using the same template. This becomes easy with the help of the flexible columns.
What are you up to?
B2B marketers with lead generation in the centre of all their marketing efforts will always find HubSpot COS/CMS the hottest property. Not only is it convenient to use, but it also fully integrates the funnel and boosts content personalization which is the need of the hour in the online marketing sphere. What is your take on the Hubspot COS/CMS? Do you have any questions or application cases that you have come across? Do let us know in the comments box.